This article appeared in Female First magazine in the UK : HOW TO LOOK GOOD IN PHOTO'S by Lucy Moore When I tell people about my book, How to Look Good in Photos , the first reaction I hear is “I really want to know how to look good in photos, I’m going to read your book!” This is really exciting as it almost feels like I had to write my book to help body and face conscious people. Until now, people just assumed that posing was purely for celebrities and the rest of us just had to grin and bear it. But in a world where social media demands photos, taking a great selfie is as important to self-esteem and first impressions in a job interview. What is your top tip for looking your best in photos? I would have to go with my slim and streamlined pose. This is because most people don’t like their arms in a photo as they feel nervous so slap them at the sides of the body and this makes arms look twice the width. Also I’m a big believer in being proud of the body we have,
Kate Branch: CMO (Chief Marketing Officer) and Creative. Kate Branch is Chief Marketing Officer at Emerald City Hotels. Kate plays a vital role in a company's growth that range from creative influence to business strategy. Kate embodies the fusion of marketing, behavioural psychology, photography and social media strategy, making her an indispensable asset when seeking to enhance a company’s digital presence.